April 30, 2011
April 28, 2011
20-something man at the edge of crowded platform and escalator sees 2 women walking up moving escalator; rather than move the crowd forward and make space on the platform, he hits the emergency button to turn off the escalator. Women stumble and fall forward.
Woman: "It would have been helpful if you had told us you were going to shut off the escalator."
Man: "It would be nice if you thanked me for shutting off the escalator!"
April 27, 2011
April 26, 2011
April 25, 2011
When working with story and building a narrative organization, it is imperative that one maintain high ethical standards. I recently explored the ethical use of story in a lecture delivered at Kent State University’s Graduate Program in Information Architecture and Knowledge Management. You can watch the full 16-minute lecture here, and you can read written excerpts at PhilanTopic.
My colleague and mentor Cynthia Kurtz responded to my essays with smart and practical advice on her blog.
April 22, 2011
April 21, 2011
April 19, 2011
April 13, 2011
April 12, 2011
April 11, 2011
April 10, 2011
"If bees are like us in some way, then understanding them could help us understand ourselves better."
April 9, 2011
April 8, 2011
"I am lazy. I do not like to move the mouse or to type."
April 7, 2011
"Music is the space between the notes."
April 6, 2011
It was highly successful: 50% increase from the previous year's annual appeal; doubled the number of donors; and brought in 30% new donors, which they attribute to the viral nature of the video.
It’s a great example of applying my Heart, Head & Hand(TM) framework to video. Emotional connection followed by data (presented graphically, not to diminish or compete with the emotional resonance of the speakers), closing with a strong and compelling ask.
One aspect that I imagine contributed to the success of the video is the acknowledgment of complexity. Note Leona, from 1:03 to 1:26:
A lot of times, and particularly with this case, yes, it had a very great outcome: the person who harmed is now going to go to jail. But the family has to deal with this concept of, 'Okay, but now we have this family member that has to go to jail.' And there's the complexity that's around - particularly in families where the abuse is within the families - separating out what that person did, and that person also being a family member.Increasingly, I am finding that audiences are deeply appreciating organizations that acknowledge the complexity of their work; they can relate to life not being black and white, and they are happy that someone is stepping up to work in complex spaces.
I've seen this frequently with National Advocates for Pregnant Women, when audience members thank Executive Director Lynn Paltrow after a speech, for "finally, perfectly, capturing the complexity of what I am feeling." And, certainly, some (if not most) great literature presents complex characters in complicated situations.
Chances are, if you are a nonprofit organization, the solutions you are offering to seemingly intractable problems are fairly complex. That's good, and as it should be. Talk about that complexity, because people will, indeed, understand.
I worked with Enterprise Community Partners in engaging wealthy, altruistic, potential donors with the following
Think of when you bought your home. Or think of when you may have built a home, or done a renovation. Think of all the institutions and vendors that were involved. Think of the brokers you may have hired, or the general contractors, to get things done that you didn’t know how to do. Now, imagine if you were attempting to purchase land or property, renovate it or build on it, and wanted to make that property available to scores of families, while making sure those families would be safe, have access to schools and parks, and could afford their homes forever.The truth is in the grey zone. Acknowledge complexity. Don't ask your donors to work as hard as you, however; make their ability to contribute to your solution easy.
...Enterprise is the leader in navigating the financial, political, and social complexities of creating and preserving safe, healthy, and affordable homes. Please join Enterprise in finding big-picture, long-term solutions to some of our nation’s most difficult problems.
April 1, 2011
- ► 2014 (44)
- ► 2013 (87)
- ► 2012 (121)
- The Smithsonian's TrailBike.
- First in a Series of Unfortunate, Overheard Conver...
- Title of the week!
- We admit...
- "... friction and vibration and resonance ..."
- The Ethics of Working with Story
- Benefits of Building a Narrative Organization
- Yes, it's a bike-related post for Earth Day.
- "Nikon 400mm f/2.8G ED AF-S VR(II)"
- "Accessible" & "acceptance".
- Half-Off Hitchcock, Today!
- Half-Off Hitchcock, Again!
- A modest proposal...
- "Yesterday, in the early evening, we went out to s...
- In Minnesota, the opposite of "vanity sizing"?
- Brains, Behavior & Communication
- Understanding is good.
- I like to watch the pretty bikes go by...
- Rule number three.
- "Music is ... "
- What a relief!
- Heart, Head, Hand & Complexity
- NeuroCooking FlashBack: The Center Center, & the C...
- ▼ April (26)
- ► 2010 (369)