September 20, 2010

The Narrative Organization

Within an organization, story can be a useful tool for:
  • Leadership
  • Knowledge Sharing
  • Advocacy
  • Fundraising
  • Sales
  • Change Initiatives
  • Branding
  • Project Evaluation
  • Product Introduction
  • Values Transmission
  • Conquering Complexity
  • Communicating Vision
  • Understanding History

This list is by no means exhaustive.

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