To most of my colleagues, ROI means "region of interest", a connected collection of pixels on a radiological image, and ACC means "anterior cingulate cortex", an interesting and important part of the brain (comprising Brodmann areas 24 & 32). But.
In the world of business, ROI means "return on investment", ACC means "average cost of capital", and their difference, ROI - ACC, means profit. Or loss.
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