Curious is Part of Smart

I am in the midst of rethinking the Thaler Pekar & Partners website. I've recently spoken with two web design experts, one of whom said, "I would never click on "cake", because I don't know where it will take me." The other said, "I love 'cake'! I always go there, precisely because I don't know what I will find."

Consultants are encouraged to have an ideal client in mind. For some time, I've feared that my simple desire to work with smart people was lacking in the details that would result in proper marketing gravity. Now, I am learning that I do have a more nuanced idea of my ideal client.