![]() |
| "aisle 6. snack time: soft drinks and soft drinks" |
![]() |
| Magazine Cover (detail): "DIET VS. EXERCISE: WHICH WORKS BETTER?" |
Do you mind?
![]() |
| "aisle 6. snack time: soft drinks and soft drinks" |
![]() |
| Magazine Cover (detail): "DIET VS. EXERCISE: WHICH WORKS BETTER?" |
"... recall the famous quip from Jeff Hammerbacher, a former Facebook engineer, who said, 'The best minds of my generation are thinking about how to make people click ads. That sucks.' We contend that working in biostatistics using complex neuroimaging data to solve the biggest puzzle of them all – understanding the human brain – is a worthy alternative."-from "WANTED: Neuro-quants" by Brian Caffo, Martin Lindquist, and Ciprian Crainiceanu, which appears in the the Huffington Post.
| (click image for full-screen) |
Familiarity can be extremely comforting. In a hero’s journey, there are definitive winners, villains, benefactors, and plot twists. It certainly accelerates message comprehension: You too—if you act similarly—can be a hero.
But familiarity can also, ultimately, breed skepticism. And if audiences are becoming skeptical of such pat storylines, what, if anything, might replace the common hero’s journey?