From the New York Times article, To Become a Better Cook, Sharpen Your Senses
The most recent multisensory development is the connection between food and autonomous sensory meridian response, or A.S.M.R. A newly defined sensory state, A.S.M.R. is a kind of pleasurable shivering or tingling that spreads along the scalp, upper back and shoulders in response to soothing repetitive sounds. Originally, these included soft whispering, pages turning or having one’s hair brushed.Now, A.S.M.R. devotees have discovered food. Video series like Silently Cooking and Peaceful Cuisine have no talking, no music, nothing to distract from the sounds of cooking: the rasp of a knife shaving chocolate, the rhythmic scrape of a whisk whipping egg whites, the glug-glug of olive oil pouring into a pan. Even eating sounds have A.S.M.R. devotees, especially if it involves chewing candy and whispering at the same time.