September 11, 2009

Stories are a Vital Source of Knowledge

My essay on stories and knowledge sharing is posted today on PhilanTopic, the Philanthropic News Digest Opinion and Commentary blog:
“The value of stories extends far beyond marketing and fundraising. ...There is much to be gained by creating a true culture of story sharing within our organizations, especially those that function as hubs of entrepreneurship and innovation, and especially at this uncertain moment. ... Nonprofit leaders and managers can both seek out and share crucial knowledge by regularly eliciting and sharing stories. ... Stories are more than a commodity. ...They are, instead, a vital means for organizations to nurture understanding, make sense of complexity, and embrace change.”

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