December 29, 2010

World's Worst Stories?

At a meeting last month with the smart folks at Extend, Chile's largest public relations firm, I was asked to name the international companies who are not telling stories, or who I think are doing a bad job at sharing their stories for positive results. Good storytelling, of course, results in good brand recognition and recall: it's difficult to think of the companies doing a poor job. But, I respect the questions, enjoy the challenge, and invite you to join in the discussion.

Here's some initial thoughts on global companies doing a poor job of sharing their story:

Of course, you can not separate a person from their experience; my observations are completely subjective. What are your thoughts? What global companies do you think are failing to share stories, or are doing a poor job of sharing their stories?

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