September 1, 2010

Everyone wants to be a Hero

My new essay is up at PhilanTopic, Everyone Wants to be a Hero.

Here's an excerpt:

Everybody wants to be a hero. Smart leaders and organizations know that. You also know it's natural for people to align themselves with solutions rather than to associate themselves with problems. You want the audiences for your stories to relate as much as possible to the protagonists in the stories you choose to share and to empathize with the protagonist’s heroic journey.

Here's an example...

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