March 27, 2011

Something about a story is not a story.

If, upon watching a video on an organization's web site, your description of the video is, "It's the story of what they do", or, "It shows what they do", you've viewed a message, or a description, or lots of information, not a story.

If your response is, "That's a great story about what the organization accomplishes," or, "I could really relate to [the protagonist]", or, later that day, you find yourself sharing what you have seen, now that's a story.

1 comment:

  1. Here's another test: did you watch something about people in general, or one particular person? And not simply told by a person, but about a person, and his or her challenges, triumphs, and resolutions?



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