September 4, 2011

"AF Nikkor 35mm f/2D"

Nikon doesn't want to sell you our favorite lens.

Photo: Nikon.
The lens that's on our camera most of the time, the one with which we take most of our photos, is the little AF Nikkor 35mm f/2D. Why, just this July, for our Four Cities Tour of the Upper Midwest (T.U.M.), the 35mm f/2 was the only lens we took.

Here are four snaps, one from each of the Four Cities of the T.U.M.:

Frogwater onstage at Milwaukee Brewing.

On our favorite feedlot.

Sharing dessert with Mark Mitton at the Duluth Grill.

Atop the Foshay Tower.

We love this lens. If you want a fast prime that is at least normal, but you don't want to go any wider than necessary (and if you're not willing to lug around a boat-anchor), this is it. And, as such things go, it's actually inexpensive. However, Nikon doesn't really want you to buy one.

When you go to the Nikon USA website, and select "lenses", you get a lens splashpage asking you to choose between lens categories. It appears that these optical devices now come in categories, called "Travel and Landscape Lenses", "People and Events Lenses", & "Sports and Action Lenses":

But here's the thing – No matter which category you choose, you will not find the 35mm f/2! It's not under any of the categories. You can find it only if you click on the small "Show all lenses" link on the lens splashpage.

To be sure, Nikon makes this lens, and sells this lens. But do they really want to? Or, would they rather that you buy something else – something more expensive?

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