July 16, 2009

Create Meaningful Communications

Does it matter to you that your surgeon has logged over 1000 hours of operating time? Sure. But what is most meaningful is if she has experience performing the specific operation which you will be undergoing. Likewise, does it matter that your pilot has logged over 1000 hours of flying time? Sure. But what is most meaningful is, if you are flying over the Rockies in winter, that she has similar - if not exact - experience, and has not logged her flying hours in Bermuda.

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