April 25, 2011

Benefits of Building a Narrative Organization

Increasingly, I am working with both for- and non-profit organizations to build narrative organizations. In a narrative organization, brand identity is clear and appealing; audiences are quickly and sustainably engaged; leaders appreciate and strategically share stories; and knowledge is easily gathered and shared. The Stanford Social Innovation Review just published my essay on the benefits of building a narrative organization.

No comments:

Post a Comment


Blog Archive