Announced today! The latest thing!
The AW-100! Perhaps "AW" stands for "awesome."
Comes in three colors! All awesome.
Shall we rush out to buy the very latest Nikon camera, the AW-100, because it was "Born to be extreme", or because Nikon says it will let you "Star in your own viral movies"? While the first may be just an empty slogan, the second sounds like a guarantee.