I am in the midst of rethinking the Thaler Pekar & Partners website. I've recently spoken with two web design experts, one of whom said, "I would never click on "cake", because I don't know where it will take me." The other said, "I love 'cake'! I always go there, precisely because I don't know what I will find."
Consultants are encouraged to have an ideal client in mind. For some time, I've feared that my simple desire to work with smart people was lacking in the details that would result in proper marketing gravity. Now, I am learning that I do have a more nuanced idea of my ideal client.
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The Pekars.
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The Pekars.
Thaler Pekar communicates in Hoboken; her brother Jim shoots beavers in Kensington & brains in Baltimore. NeuroCooking is where they talk about brains, science, & brain science, & how each of those influence human behavior, communications, & cooking – or not.
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