"Communication is more than transactional. Communication can be transformative."Stanford Social Innovation Review just published an excerpt from a lecture I recently delivered at the S.I. Newhouse School of Public Communications at Syracuse University (my alma mater).
Click here to see my advice to future professional communicators, including:
- Why focus on storysharing, as opposed to storytelling
- The importance of story elicitation in business communication
- The transformational power of story