January 3, 2012

Why Story Matters

"Communication is more than transactional. Communication can be transformative."
Stanford Social Innovation Review just published an excerpt from a lecture I recently delivered at the S.I. Newhouse School of Public Communications at Syracuse University (my alma mater).

Click here to see my advice to future professional communicators, including:
  • Why focus on storysharing, as opposed to storytelling
  • The importance of story elicitation in business communication
  • The transformational power of story

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