all data tell a story

Data without emotional context are meaningless. If you wish to better understand data being presented to you, ask the presenter:

1. What happened that made you commence the collection of this data? Why did you begin the search?
2. What happened during the collection of the data? Did any surprising incidents occur during the collection of the data? What was the biggest obstacle in gathering information?
   
3. What has happened as a result of collecting this data? Have any people, places, or things been changed as a result of this data?

And, prior to presenting any data yourself, ask and answer these questions. Create the story of the data.