April 1, 2010


NeuroCooking NewsService, Kensington Maryland, 1 April 2010: In an announcement of stunning importance, leading neuroscientists today reported the discovery of the brain center dedicated to subserving belief in dedicated brain centers, and the founding of a research center devoted to study of the newly-discovered brain center for brain centers.
"Those functional neuroimaging reports of dedicated brain centers for things like pinball, banjo music, and knitting? Some people believe that stuff, and some don't," said Dr. Wan Ker of Bigger University, who led the study. "We asked why only some people believe it, and used functional brain imaging to answer the question. We found, in the subicular insula, a region that 'lights up' only in people who believe that stuff, and only when they believe it. So, we have found the brain center that subserves belief in brain centers."

Capitalizing on their findings, Prof. Ker and colleagues also announced the establishment of the Center for the Study of the Center for Centers (a.k.a. the Center Center Center) as well as plans to file for related patents. They have already filed a patent on using fMRI to select people with especially active center centers for journal editorial boards. No word on whether Center Center Center candidates will have their center centers assessed.

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