May 3, 2009

the importance of story in the workplace

People do not contribute unless they feel appreciated. And stories are a valuable tool for creating a culture of appreciation. Specifically, sharing stories - listening to stories, being asked for stories, existing in a place where it feels safe to tell a personal or professional story - as well as hearing and understanding the larger story of why your work matters.

These stories get transformed into drive and possibility and innovation. They communicate meaning in a way that people get it and spread it.

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