I recently got a copy of "Light Science & Magic: An Introduction to Photographic Lighting" by Fil Hunter and Paul Fuqua (2nd edition, 1997).
It's an incredible book, with more pages than you'd guess on "how to light a box".
Chapter one, entitled "How to learn lighting," ends with a section presented here in its entirety:
WHAT IS THE "MAGIC" PART OF THIS BOOK?Learn about the light and the science. The magic will happen.