Believable & Bearable

I've written about the need for communication to emotionally resonate with your listener. And for your message to be personally relevant to your listener. All communications is a means to an end goal, and if you wish to move your listener to take your desired action, you must place your request within a context of personal meaning. It's not enough that your messages may be construed as true and believable; your listener has to find them meaningful. Now, partially because I adore alliteration, I suggest the need for your message to be both believable and bearable. Your message, when placed alongside your listener's existing experience and knowledge, must comfortably fit - it must be bearable to the listener, a message they can carry around.