August 25, 2009

Presenting Research and Methodology

If you are going to be presenting research, especially to mid-sized to large audiences, you may wish to, ahead of time, post a web page thoroughly explaining the research methodology. Then, when you get a question about the methodology, you can volunteer that it is fully explained and documented on the web site, and, out of respect for the rest of audience, you will not take their time to go into details about it now. This offers both transparency and confidence, and keeps you on message. The skeptics can poke around at the research on line, instead of poking at you, the trustworthy presenter.

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